At Dropdeadchocolates (dropdeadchocolates.co.uk), we believe you deserve to know exactly how this site works. Some of the links on our pages are affiliate links, which means we may earn a commission if you click through and take an action — such as registering or depositing at a casino we review. This commission comes entirely from the operator, never from you. You will never pay more by using our links, and you are under no obligation to use them at all.
What Affiliate Links Are
An affiliate link is a specially tracked URL that lets a casino operator know a visitor arrived via our website. When you click one of these links and complete a qualifying action — for example, opening an account or making a deposit — the operator pays us a referral fee. This is a standard commercial arrangement used across the web, from travel comparison sites to product review blogs. The important thing is that it costs you nothing extra. Prices, terms, bonus offers, and deposit amounts are identical whether you arrive at a casino through us or type the address directly into your browser.
How We Earn
The table below gives a transparent breakdown of the typical actions that may generate revenue for dropdeadchocolates.co.uk, who pays, and what the cost to you is.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review or casino link on our site | Nobody — clicking alone earns nothing | None / £0 |
| You register a new player account at an operator | The casino operator | None / £0 |
| You make a qualifying first deposit and play | The casino operator | None / £0 |
| You claim a welcome bonus via our link | The casino operator | None / £0 |
Commission structures vary by operator and may be a one-time fee, a revenue-share arrangement, or a hybrid of both. We do not accept flat payments to feature or rank any casino.
How This Affects Our Reviews
The short answer: it doesn't — and that is a deliberate choice. Rankings and editorial recommendations on dropdeadchocolates.co.uk are not for sale. No casino operator can pay to appear higher in our lists, receive a more favourable score, or have negative findings removed from a review. Our team assesses every casino independently against the same criteria (see below), and the results are published honestly, including any weaknesses we find. If a highly ranked casino also happens to have an affiliate agreement with us, that is a coincidence of quality, not a consequence of commercial pressure. We will always tell you when something is an advertisement or sponsored placement, clearly labelled as such.
Our Review Methodology
Every regal casino and operator featured on this site is evaluated against a consistent set of criteria before any recommendation is made:
- Licensing & Regulation — valid UK Gambling Commission (UKGC) licence and responsible gambling tools
- Bonuses & Promotions — welcome offers, ongoing promotions, and the fairness of wagering requirements
- Game Selection — slots, live casino, table games, and software provider quality
- Payments — available deposit and withdrawal methods, processing speeds, and fee transparency
- Customer Support — availability, response times, and quality of assistance
- User Experience — site design, mobile compatibility, and ease of navigation
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255) and applicable UK advertising standards, dropdeadchocolates.co.uk clearly discloses all material connections between this website and the operators it reviews. Where a commercial relationship exists, it is disclosed on the relevant page and through this central Affiliate Disclosure. We are committed to honest, non-deceptive communication with every reader.
Your Choice
Using our affiliate links is entirely optional. You are always free to visit any casino operator directly by typing their web address into your browser. Doing so will not affect the terms, bonuses, or experience available to you. We provide our links as a convenience, not a condition.
Questions
If you have any questions about how dropdeadchocolates.co.uk earns revenue, how our reviews are conducted, or any other aspect of our affiliate relationships, please get in touch. We are happy to explain anything in plain language. You can reach us via the contact page on our website, and we aim to respond to all enquiries within two working days.